As any specialist will tell, the programmatic mobile landscape is different from the programmatic desktop landscape. While desktop landscape only revolves around HTML5 and web scripts, mobile landscape is mostly based on an in-app environment about 80% of traffic is in-app. Metrollin, your partner in revolutionizing the way advertising connects with target audiences on a

local scale. Our expertise in location-based programmatic advertising (LBPA) provides businesses with cutting-edge tools and strategies to maximize their advertising effectiveness and reach.

Understanding Location-Based Programmatic Advertising

In the competitive landscape of digital marketing, LBPA stands out as a strategic approach for driving customer engagement and increasing ROI. With our solutions, we help businesses navigate the complexities of LBPA, offering technology and services tailored to ensure successful campaign outcomes.

Why Choose In-App Advertising for Your Business?

What’s the Advantage of In-App Advertising?

With 80% of mobile activity happening within apps, in-app advertising is crucial for effective LBPA. Ad requests from apps provide more accurate location data compared to mobile web, ensuring your ads reach the right audience with precision.

How Does In-App Inventory Impact Campaign Success?

To achieve campaign goals, having access to a vast in-app inventory is essential. At Metrollin, we prioritize partnerships with mobile-oriented ad exchanges, enabling your campaigns to thrive on a hyperlocal level with impressive reach and performance.

Dedicated Platforms vs All-Round Solutions

What Sets Dedicated Platforms Apart?

Unlike many all-round platforms, our dedicated Demand Side Platform (DSP) offers superior reach and technical infrastructure. Our GEO-Fence tool, designed specifically for mobile advertising, processes and serves ads across millions of locations with unmatched accuracy.

Why Is Bid Flexibility Important?

Our platform's unlimited bid option allows for strategic resource allocation, ensuring your campaigns are both cost-effective and impactful. This level of flexibility is rarely matched by cross-device platforms.

Implementing Location-Based Mobile Advertising

Location-based mobile advertising targets audiences near specific locations or those who frequent certain areas, such as students near schools or IT professionals at tech hubs. Our campaigns leverage accurate GPS-targeting, ensuring your ads reach the right audience effectively

How Do We Enhance Campaign Effectiveness?

Metrollin uses advanced tools like GEO forecasting and rich media dynamic banners to enhance user engagement. Additionally, integrating with Data Management Platforms ensures compliance with changing regulations, such as GDPR, while optimizing location-based data usage.

Addressing Client Concerns

How Can We Prevent Ad Fraud?

Our solutions include robust tools to detect and prevent fraud, ensuring the authenticity of location data and protecting your investment from rogue publishers offering fake impressions.

Are Our Services Compliant with Data Regulations?

We stay ahead of regulatory changes, ensuring our solutions are compliant while continuing to offer effective location-based advertising that respects privacy laws.

Ready to Transform Your Advertising Approach?

Request a quote today and let Metrollin guide you in implementing the right technology for your location-based mobile advertising campaign. Embrace a fresh perspective on advertising with our tailored solutions designed for worldwide success.

UP TO 1.000.000 GEO-FENCES IN ONE CAMPAIGN

Our GEO-Tool is considered the best of it’s kind, with several unique options. We/you can upload up

to 1.000,000 addresses (latitude and longitude) and serve advertisements on these exact locations.

Location Based Mobile Advertising taken to a new level

The amount of hyper-local inventory increases every day. In our view, location based mobile advertising is the strongest and most useful discipline of mobile display advertising.

Our GEO-Tool is considered the best of it’s kind, with several unique options. Either managed or self-serve, we/you can upload up to 1.000,000 addresses (latitude and longitude) and serve advertisements on these exact locations.

The tool is able to switch between different levels of accuracy, including GPS, WIFI, Cellular and IP address. As well as this, it’s possible to report on individual GEO-Fences and optimize accordingly. Using dynamic banner technology, we can serve individual/custom creatives on/in different GEO-Fences.

Also, an unlimited bid option comes in handy at times. Specifically when serving ‘on/above’ popular/big events or locations that are popular to target.

To increase our effectiveness further, we work with several local, national and international data providers. They are able to provide us with addresses (or latitude and longitude) of nearly every category you can think of. You want to serve banners on all universities in EMEA? Done. You want to serve banners on IT-related companies in Germany? Done. You want to serve banners on hospitals (case study), globally? Done.

"World Wide Location Based Programmatic Advertising"